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Service | Quality | Results

The Highest Quality Web Design in San Diego. Exceptional Service and Value to Match.

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I’m a San Diego Freelance Website Designer Focused On Service, Quality, and Getting Results for My Clients

Over 20 years ago I started creating things on the web. I haven’t stopped since. Now based in San Diego, California, I work as a freelance website designer and developer for a variety of clients across America. Along with my small team, we craft great web experiences that create real, positive results for my clients.

From clean, modern designs to high-performing WordPress development, I offer a wide range of services tailored to your goals. Whether you need a brand-new site, ongoing maintenance, or small but meaningful updates, I focus on clarity, usability, and performance—so your website not only looks great, but also works hard for your business.

Every project is built with long-term growth in mind. That means fast load times, mobile-friendly design, on-page SEO best practices, and a structure that’s easy to update, optimize, and evolve over time. My goal is to create sites that help you get found, earn trust, and convert visitors into loyal customers or clients.

More traffic for your website

More Traffic

Search engine optimized from the beginning means more traffic! I focus on building your site for speed, to work beautifully on any device, and with the latest best-practices to help your site rank well in all of the major search engines.

More website conversions

More Conversions

My websites are designed to turn your visitors into customers and clients. I structure pages to lead people to the next steps and take action, and engineer websites to make future conversion testing and optimization a breeze.

Easy web design and development

Less Hassle

A thoughtful and streamlined process makes the entire design and website build process easy and trouble-free. With over 20 years of experience, you can rest assured that things will be done well and with minimal hassle.

Web Design Services

Whether you need a full website overhaul or a few strategic updates, I offer a range of services to help you build, grow, and improve your online presence. From custom WordPress development to UI/UX design, eCommerce, and optimization, I tailor each solution to fit your goals and deliver real results.

  • Refined Web Design

    Beautiful, modern websites tailored to your brand and goals.

  • WordPress Website Development

    Custom WordPress sites built for performance, flexibility, and growth.

  • Small Website Additions and Projects

    Quick updates, new pages, or features — no project too small.

  • Website Maintenance

    Ongoing support, updates, and fixes to keep your site healthy.

  • UI/UX Web and App Design

    User-friendly design that looks great and works seamlessly everywhere.

  • eCommerce

    Custom online stores built to sell and scale with ease.

  • PHP/Javascript Development

    Powerful custom features built with clean, efficient code.

  • Front End Development

    Fast, responsive interfaces that look great on every device.

  • Onsite Search Engine Optimization

    Optimized content and structure to help people find your site.

  • AB Testing and Conversion Optimization

    Data-driven tweaks that boost clicks, leads, and sales.



The site looks fantastic, it’s so refreshing to work with a designer who gets our vision, thank you very much.
Karen Sales
Concept Events Management

From the Portfolio

Every website is custom-designed and built to meet the specific needs of your business. From layout and visuals to functionality and performance, every detail is crafted with intention. The result is a site that not only looks great, but works hard for your goals.

Website design for Zindrop
Website design for Vimsio
Website design for Construction Company
View My Full Portfolio

A Design Philosophy To Get Results

A good looking website is of course a great thing to have, but I’m not only concerned with looks. Your website has to perform and accomplish your goals. My design philosophy, developed from over 20 years of experience, aims to create websites that do just that.

  • Optimized From the Beginning.

    Every website I produce is optimized for speed and on-page SEO (Search Engine Optimization). This includes reducing file sizes to a minimum, streamlined coding, keyword and phrase placement, and thoughtful website organization, along with other numerous best practices. SEO takes patience and continual refinement, but I strive to set you up in a great position from the very beginning.

  • A Pragmatic Approach for Converting Visitors to Customers.

    Each design is thoughtful not only in how it looks, but in the overall structure and organization. A good design identifies the pain or issue that your visitors are looking to alleviate, guides them through why your product or service helps solve their issue, addresses any hesitations they may have, and entices them to take the next steps.

  • Continually Build Trust.

    A good website builds trust. I actively work to implement design strategies that build trust and help push your visitors to take the next steps.

  • Optimized for However Your Visitors View Your Site.

    A website has to work on desktop, phones, and tablets. Every website is designed and built with all possibilities in mind, and my framework for building sites ensures they’re built correctly to be viewed from any device.

  • Allow for Easy Editing, Testing, and Refinement.

    A great website is never static, but is continually updated and refined. It’s absolutely essential that a website is built to make for easy updates and edits, refinement, and testing to continually optimize your conversion rate.

Design, Development, Adventure

About Your Web Designer

I’ve been creating websites for the majority of my life. I’m a designer at heart , but I’ve always worked hard to develop my coding skills. That pursuit to become a better programmer led me to San Diego, where I was hired by a startup to design and help build their website. It was a chance to work with and learn from other great coders, while continuing to refine my design language.

I still live in San Diego, and when not working on client work or one of my personal coding or design projects, I can usually be found in the mountains, deserts, or forests, where I’ll be riding my bike, hiking, or exploring.

Providing the Highest Level of Web Design Service in San Diego

I want to provide great service, the highest quality work, and help my clients grow their businesses and organizations to levels they never thought possible.

  • Be Transparent

    I strive to create positive, long term-relationships with my clients. A large part of that is being transparent about costs, as well as being realistic about timelines and scope.

  • Always Communicate

    Life is just easier for everyone when communication is good. I strive to over-communicate with my clients to ensure everyone is always on the same page. A central tenant of my web design business is to always send a status report or update before a client feels the need to ask for one.

  • Do the Right Thing

    It’s generally pretty easy to know what is right. I aim to always walk that path. I want to build a web design business I can be proud of, and always doing the right thing is a large part of that.

  • Be the Best

    I aim to provide the best quality work, whether it’s a full website, interface design, or small fixes here and there on an existing project. I pride myself on refined design work and coding. As much as possible, I love to continually improve the websites, apps, and other projects that I create for my clients.

Learn More

Take a deeper dive into how I work, my philosophy on web design and development, and what you can expect when working with me.

Read Article

A Web Design Aesthetic Philosophy

An overview of my web design philosophy, which has been continually refined over my 20+ year of designing and building websites and apps online.

About My Design Philosophy
Read Article

Questions I Ask When Beginning a Website Project

Learning as much as I can about your business, goals, and customers is essential for creating websites that produce the results we want.

My Project Discovery Questions
Read Article

What to Expect When Working With Me

Learn more about how I like to communicate as I work through your project, how billing works, and my general aims to make the entire process as smooth as possible.

Learn About Working With Me
Read Article

How I Build Easy-to-Edit Websites

I strive to build websites that are easy to maintain and grow. While I’m always more than happy to make changes for you, this article explains how my clients can edit their own content if they wish.

Learn More

Let’s Get Started

I’m always on the lookout for great clients and interesting projects. Contact me today and tell me a little about your project. I’ll set up a meeting so we can discuss everything in greater detail and learn more about your specific needs.

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