On-Page SEO Checklist

By Forrest Smith - Drempd.com

Content is of high quality, aim for main content to be at least 500 words
Keywords included in page title (meta title tag)
Keywords located in page url
Keywords included in page headline (h1 tag)
Keywords included in at least one h2 tag
Keywords repeated 3-6 times within the body text
All images have alt tags that include relevant keywords
Meta description — doesn’t really factor in search engine ranking, but is needed to entice people to click the link in search engines.
If optimizing for a location, include those as keywords
Spelling and grammar
Link to other relevant pages on your site if they’re relevant (but not too much)
Ensure that the page is responsive and works on mobile devices
Ensure you aren’t errantly serving duplicate content (same page, different urls, https vs http, etc…)
Check the page loading speed and optimize as needed
Merge all js and css files into one to reduce loading times
Create structured data for the page (schema.org and https://developers.google.com/search/docs/guides/intro-structured-data, more info: https://blog.kissmetrics.com/get-started-using-schema/)
Ensure the page gets added to the XML site map
Run the page through w3c validator